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Two Floors Of Prada Open Today In The Design District

Adding to the mix of too-expensive-for-you-and-me shopping destinations in the Design District that had their act together enough to open for Art Basel, is Prada, which opens today. The permanent store (a lot of the new Design District stores are temporary while they build their permanent locations, so this is important) was designed by Roberto Baciocchi and is a total of 360 square meters (how European!) spread over two floors. Here's what the press release says about Baciocchi's design:

The bright façade, enhanced by the reflections of particular transparent perspex panels, develops behind the large glass window which defines the building's architecture. The store features light carpeted floors and round cornered rooms, with walls covered by the classic pale green curtain, within which there are display niches framed in polished steel.

Located near the entrance, the footwear area is highlighted by precious round crystal tables, while the area dedicated to accessories, eyewear and small leather goods is furnished with crystal and steel counters with coloured displays.
The ready-to-wear area houses a display system of light, transparent panels, sided with special shaped tables.

The furnishing is completed by supple green velvet "Clover Leaf" sofas, designed by Verner Panton and exclusively reproduced for Prada.


Absolutely sublime, if you can afford it. Anybody know if Miuccia is in town? UPDATE: The new Prada is one floor, not two.

· Design District coverage [Curbed Miami]

Prada Design District

180 NE 40th Street, Miami, Florida 33137