Across Collins Avenue from the currently under construction Marriott Edition—actually on the site that is now the Edition's staging area at 2912 Collins Avenue—Marriott is striking again with another hotel, this one under their AC Hotels banner... and the omnipresent Kobi Karp is designing the joint. Renderings recently landed on his website. The AC chain is currently in Spain, Portugal, and Italy, but is being imported to the U.S.A., with its first hotel opening by the end of 2014. No word yet on whether this is that first hotel, but considering the end of 2014 is only a year away, that seems somewhat doubtful although not impossible. As for a target demographic, AC is yet another high design budget hotel brand catering to young travelers. Watch out Aloft.
· Marriott AC Hotel [Kobi Karp]
· AC Hotels by Marriott [Marriott]
· Marriott imports first brand to US: AC Hotels [HotelNewsNow]