In Miami, renting an apartment always had a certain appeal, and was marketed—with reservations—towards tourists. Renting for the winter season was a halfway point between hotels and owning property. A renter was already someone who came to Miami Beach but who wasn't ready, or perhaps couldn't afford, to commit to purchasing.
It was a strange middle-space that ad-men marketed to with pretty ads, showing the beautiful spaces one could occupy, but without full embrace, and always next to the much flashier, much bigger, and much more glamorous ads of those spaces one could own. We tore through old issues of the Miami News on the Google News Archives. So here we present, without further ado, a selection of apartment advertisements from some key boom times in Miami's history, the 20s, the 40s, and the 50s.
» Renters Week 2013 coverage [Curbed Miami]