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Comment of the day

"Actually, this is completely NOT a New York thing to do. Signs are pretty heavily restricted in NYC and buildings are typically expected to hold their own as skyline icons w/o the benefit of signs. In fact, you'd be hard pressed to find many signs like the one you've shown in Manhattan. A better comparison would be with Las Vegas, where garish towertop signs are seemingly required."-carcharodon [Brickell SLS Will Have Giant, Very NYC-ish Letters On Top]