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After Much Ado, John Varvatos Opens On Lincoln Road

Introducing Racked Miami, a new column we're trying out at Curbed Miami all about the Miami shopping, stores, and retail scene, helmed by writer and columnist Jennifer Wood...

[Via John Varvatos]

Despite Ocean Drive's proclamations that it happened in January, famed menswear designer/reality show mentor/Chrysler 300 namesake John Varvatos officially opened their long-expected South Beach outpost at 1020 Lincoln Road last Friday. Yes, really, finally, and we've got pictures (above) to prove it.

The 2,200-square foot boutique—which brings a more mature rock 'n' roll aesthetic to a thoroughfare better known for its mall store staples—is the New York-based designer's third Bowery NYC concept store, which takes its punk chic cue from his original East Village location, in the space of legendary punk rock club CBGB.

Manhattan-based design firm Meyer Davis Studios Inc. created the space, which boasts 30 black crystal chandeliers and walls adorned with rarely-seen photos of music icons, from The Sex Pistols to The Black Keys. Fifty limited-edition fine art prints hanging on the walls, hand-selected by Varvatos, are available for purchase.

Varvatos' edgy couture is a perfect fashion match for Miami's laidback style, and the store's opening is a longtime goal realized for the designer.

I have been looking for a location in Miami for my Bowery NYC concept for several years and we have finally found the perfect spot on Lincoln Road," Varvatos noted in a press release. "Miami is a wonderful community with a great fashion spirit. That coupled with it being a travel hub/gateway to Western Europe and South America makes it a perfect fit. All three of Varvatos' brands—Collection, Star USA, and Converse by John Varvatos—are on display, with inventory edited to reflect South Florida's sticky, steamy climate (read: plenty of print Ts and other light layering pieces). Now if only we can somehow ensure that Lincoln Road's skateboard-toting set won't catch on... Or maybe it's ok. They're (annoying) people too...


· John Varvatos [johnvarvatos.com]