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What's In A Name?

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mckafka development group, developers of The Crimson, has a thing for interesting names. Founded by two eastern European dudes, Fernando Levy Hara and Stephan Gietl, they named it after the great Franz Kafka, to express their past. But oh! Now they're in America, land of McDonalds and McMansions. Ergo McKafka, or mckafka. But where did the building name come from then? The Harvard Crimson, student newspaper of Fernando and Stephen's alma mater, and where they met. [Curbed]