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Brickell's New, Urban, Design-y Aloft Hotel Opens For Business

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[Photos courtesy of Silvia Ros for Curbed Miami]

Miami's newest Aloft Hotel, basically an 'economical W Hotel' for 'design conscious' travelers, or 'urban nomades' or whatever the hyped up jargon is these days, opened last week in the western fringes of Brickell. Curbed Miami went along to the opening night with photographer Silvia Ros to take a look.

While the hotel is west of what people usually think of when they think of Brickell (it's a block past the Metrorail station, and flanked by single family homes) it's still not that far away from the action, only a couple blocks away from most Brickell nightlife and with easy mass transit access. Well, as easy as it gets in Miami. Although aesthetics and design were obviously considered in the hotel's construction, the 'budget-friendly' aspect was obvious, from the 'ehh' quality of construction and finishes, to the pool faced on two sides by towering sheer walls of parking garages, to the totally bland architecture of the building's exterior. The building was designed to be urban and pedestrian friendly, with an easily accessible exterior entrance and generous terrace for the w xyz bar, and an enclosed car drop off shielded from the street. The hotel seems like a very public and urban, somewhat stylish, and probably quite fun, place that will totally activate this sleepy western fringe of Brickell.
· Aloft Brickell [Starwood Hotels]
· Aloft Hotels coverage [Curbed Miami]