ADD Inc., an architecture firm with a name so appropriate to the short attention spans of many South Beach bottle service types, is (ironically?) one of Miami's most prolific hotel architecture firms. In addition to the Aloft South Beach, they're currently working on three more historic Collins Avenue hotels, the Haddon Hall, the Berkeley Shore, and the San Juan. Sadly, this means the Berkeley Shore will probably be losing its technicolor splendor for something a bit more 'tasteful,' but on the other hand three very 'skid row'-ish hotels will now be much, much fancier.
According to ADD's P.R. peeps:
The 64-room Berkeley Shore Hotel on 1610 Collins Ave is getting 33 new rooms. A ground floor restaurant will be added, along with a "lower rooftop pool deck and an upper rooftop pool deck" There will be a ten-story tower addition at the rear of the hotel. "The Berkeley Shore Hotel's interior concept is a clean and fresh palette of warm neutrals with elements of color throughout."
At the 76-room San Juan Hotel on 1680 Collins Avenue, guestrooms, public spaces and pool area are being redone. "Design inspirations stem from classic postwar modern style with nautical influences reminiscent of Old San Juan, Puerto Rico. Warm woods with brass details, luxurious marble and touches of navy and burlap will define the interior design of the San Juan Hotel."
The 166-room Haddon Hall Hotel on 1500 Collins Avenue, will encompass the restoration of three buildings, including the Campton Apartments building to the rear. It will include a new courtyard with indoor/outdoor restaurant, new bar, new library, new gym & juice bar, new cabanas & trellis. "The exterior of the buildings will be painted in a white color palette and will be landscaped with palm trees. Historic elements such as the fountain and statue [by 1920s artist and sculptor, Robert Schwarz] and lanterned entry pillars will remain in front of the Haddon Hotel building. Other historic details including building signage, an ornamented fireplace, and art deco lighting fixtures will also be preserved. The lobby and room interiors will be redone with a fresh, tropical moderne-vibe with retro nuances, new furnishings, and décor."
· Hotels Week 2014 coverage [Curbed Miami]