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"It will be interesting to how Sir Richard Branson ties in his environmental conservation efforts and applies them to the cruise industry. I'm sure with his outside the box thinking he would find a way to significantly reduce carbon emissions of the cruise ships. The help of his Carbon War Room panel would really help revolutionize the way cruise ships could be built. I'm all for it, but with a newly built ship strategy from the beginning, this project is at least 3 to 5 years (look at other major cruise line wait times for new ships) of build time after funding. So let's say they take a year to find the funding; we wont be seeing the launch of this line until almost 2019-2020. Looking forward to this materializing!"-Tomas Possenti [Curbed Cruise]