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Jade Signature Drops a Digital, Mammoth Marketing Brochure

DBOX for Jade Signature
DBOX for Jade Signature


In a time when luxury development abounds, the marketing is crucial. Jade Signature, developed by Fortune International Group with an international partnership by Swiss starchitects Herzog & de Meuron and French interior design firm PYR (by Pierre-Yves Rochon) has dropped a digital brochure to show how brightly Sunny Isles Beach can shine.

Intended to feel like a resort that's designed to bring the outside in, the 57-story building has all the amenities you'd expect (bar and grill, lap pool, gym) and more in an overwhelming roll call. A few highlights? A library. Reading lounge. Turkish bath. Manicure/pedicure spa. In the name of wellness, the best amenity is their cold press juice bar. Gotta stay healthy to enjoy all that home has to offer, after all. There's also a water therapy terrace, because water is naturally healing and therapeutic, right? And let's not forget, the botanical journey, cultivated by renowned landscape architect with the perfect name: Raymond Jungles. No thoughtful detail is forgotten: for the observant Jews, there's a Shabbat elevator for automatic transport.

The design is pretty thoughtful, too. The footprint of the property is a veritable parallelogram, to maximize the sun's on the pool, the beach, landscape and residences. Curves soften the frames of windows that open rooms to the rolling waves of the water. And the terraces are not playing around: they extend the footprint of each home by 30%, allowing the concept of indoor/outdoor living. Camping to sleep outside could mean just pitching a (stylish) tent on your own home. Because the terrace is the new backyard. Or front lawn.

Anticipation runs high for this one, and there's a lot to show. That's probably why their marketing brochure is a substantial 106 pages. If you want some leisure-life-pleasure reading, start here. Then starting counting your funds. If you have at least $4 million to spare, you can probably consider this a future home.

· Jade Signature [jadesignature]
· Jade Signature coverage [Curbed Miami]

Jade Signature

16901 Collins Avenue, Sunny Isles Beach, Florida