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Bona-fide Starchitects are Designing That Giant LED Tower

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This morning the Miami Herald updated the article we reported on yesterday about the giant Miami Innovation Tower that developer Michael Simkins is proposing for Miami's Overtown neighborhood with two new renderings and a rather interesting piece of information: it's being designed by SHoP Architects, the architecture firm out of New York that has exploded in popularity with developers as well as design-minded people. The firm is doing some of the biggest projects in NYC and has been showered with accolades. This 633-foot-tall tower of billboards, which one activist called "the most visually ugly structure in the State of Florida", is being designed by starchitects. Kinda makes it just a little tiny bit harder to hate, doesn't it?

· Developer plans twisting 633-foot LED billboard tower [Miami Herald]
· Gird Your Loins, the Giant LED Billboard Wars Are Back [Curbed Miami]
· How SHoP Became NYC's Go-To Megaproject Architects [Curbed National]