The Plunge Beach Hotel debuts in March

Coming this March to Lauderdale-by-the-Sea is the new 163-room Plunge Beach Hotel, which will open on the beachfront site of the former Florida Beach Hotel at 4660 El Mar Drive.

Offering direct beach access and comprised of three buildings (Island, Beach, and Bungalow) of guest rooms, the hotel is targeting millennials and young families, per the release.

Amenities include a 24-hour fitness center, pool with ocean views, and free WiFi while offering several food and beverage concepts like the Backflip Beach Bar, which will live on the sand, Octopus Lobby Gastropub, and a coffee shop.