Beach Club members initially will have access to various hotel amenities that include the new Spartan Gym, Bamford Spa, reserved beach seating, cabana pool access, supervised kids programming, and wellness programming. The second phase of the VIP program entails the opening of a new members-only Beach Lounge, which overlooks the ocean and is expected to be completed Spring 2018.
Also included is access to invite-only events like art exhibitions, concerts, and culinary experiences. Founding Beach Club membership is priced annually at $3,600 per person or $5,000 for families.
1 Hotel South Beach made a couple of tennis-related headlines of late, including a few weeks ago after hosting the bridal shower of tennis legend Serena Williams and back in March when Eugenie Bouchard was revealed among the development’s recent penthouse buyers.