Shade alert: Burger King ads show McDonald’s executives prefer flame grill taste

If you didn’t already know, South Floridians love the flame broiled taste of Burger King food—even if its a Whopperito.

The burger brand, which is based in Canada, has been apart of Miami since 1959. The burger hub was launched in Jacksonville in 1953 as Insta-Burger King. In 2016, the company built its five-story headquarter office at 5505 Blue Lagoon Drive in Miami.

According to Burger King, flame-grilling is what gives the WHOPPER sandwich its iconic taste.

But did you know that McDonald executives also prefer the taste of a flame-grilled burger?

To prove it, Burger King created a series of print ads that shows some unexpected flame-grill owners—former McDonald’s executives. The ads show scenic images of the former homes and backyards of McDonald’s employees—each with a grill, showing their preference for flame grilling. In each shot, a sign reads “flame-grilling is hard to resist.”

The print ads will run in newspapers nationwide including the South Florida Sun Times.

• Exclusive: Burger King to build headquarters office in Miami-Dade County’s Blue Lagoon [South Florida Business Journal]
• Burger King’s Whopperito praised, panned on social media [South Florida Business Journal]